Web Survey Bibliography
Title Development of a scale to measure skepticism toward electronic word-of-mouth
Author Zhang, Xia.; Ko, M.; Carpenter, D.
Source Computers in Human Behaviour, 56, pp. 198-208
Year 2016
Database ScienceDirect
Access date 15.02.2016
Abstract In recent years, electronic word-of-mouth (eWOM) has become an influential factor affecting Internet users' perceptions and behaviors (Chatterjee 2001; Lee et al. 2009). However, as more evidence demonstrating the utilization of fake eWOM has been discovered (Forrest and Cao 2010; Malbon 2013), Internet users' trust of eWOM may have been severely undermined, and they may have developed skepticism about this kind of communication in general. Current measurement scales for evaluating Internet users' suspicions/distrust toward eWOM messages are adopted from the marketing discipline and developed for advertising skepticism, which is contextually different from skepticism toward eWOM. The purpose of this study is to create a new measurement scales for eWOM skepticism. Using data from a preliminary survey, new measurement items for eWOM skepticism were established. Then, the new items were validated using a second survey dataset. The reliability and validity of the new scales suggested that the new instrument is suitable for measuring eWOM skepticism. This study contributes to the eWOM literature by highlighting the importance of investigating eWOM situations from the perspective of suspicion and distrust.
Access/Direct link ScienceDirect (Abstract) / (Full text)
Year of publication2016
Bibliographic typeJournal article
Web survey bibliography - Computers in Human Behaviour (42)
- Careless Response and Attrition as Sources of Bias in Online Survey Assessments of Personality Traits...; 2017; Meade, A. W.; Ward, M. K.; Alfred, C. M.; Pappalardo, G.; Stoughton, J. W.
- Web survey experiments on matrix questions; 2017; Liu, M.
- Facebook, Twitter, & Qr codes: An exploratory trial examining the feasibility of social media mechanisms...; 2016; Gu, L. L.; Skierkowski, D.; Florin, P.; Friend, K.; Ye, Y.
- On-line life history calendar and sensitive topics: A pilot study; 2016; Morselli, D.; Berchtold, A.; Granell, J.-C. S.; Berchtold, And.
- The impact of visual design and response formats on data quality in a web survey of MOOC students; 2016; Maloshonok, N.; Terentev, E.
- Development of a scale to measure skepticism toward electronic word-of-mouth; 2016; Zhang, Xia.; Ko, M.; Carpenter, D.
- Improving social media measurement in surveys: Avoiding acquiescence bias in Facebook research; 2016; Kuru, O.; Pasek, J.
- Psychological research in the internet age: The quality of web-based data; 2016; Ramsey, S. R.; Thompson, K. L.; McKenzie, M.; Rosenbaum, A.
- Internet Abusive Use Questionnaire: Psychometric properties; 2016; Calvo-Frances, F.
- Equivalence of paper-and-pencil and computerized self-report surveys in older adults; 2016; Weigold, A.; Weigold, I. K.; Drakeford, M. K.; Dykema, S. A.; Smith, C. A.
- Investigating respondent multitasking in web surveys using paradata; 2016; Sendelbah, A.; Vehovar, V.; Slavec, A.; Petrovcic, A.
- The effect of email invitation elements on response rate in a web survey within an online community; 2016; Petrovcic, A.; Petric, G.; Lozar Manfreda, K.
- A reliability analysis of Mechanical Turk data; 2016; Rouse, S. V.
- Validation of the new scale for measuring behaviors of Facebook users: Psycho-Social Aspects of Facebook...; 2015; Bodroza, B.; Jovanovic, T.
- An experiment testing six formats of 101-point rating scales; 2015; Liu, M.; Conrad, F. G.
- Doing online research involving university students with disabilities: Methodological issues; 2015; De Cesarei, A.; Baldaro, B.
- Data collection mode effect on feeling thermometer questions: A comparison of face-to-face and Web surveys...; 2015; Liu, M., Wang, Yi.
- Using virtual presence and survey instructions to minimize careless responding on Internet-based surveys...; 2015; Ward, M. K.; Pond III, S. B.
- The comparison of mobile devices to computers for web-based assessments; 2015; Huff, K. C.
- Differences in intrapersonal and interactional empowerment between lurkers and posters in health-related...; 2014; Petrovcic, A., Petric, G.
- Social desirability is the same in offline, online, and paper surveys: A meta-analysis; 2014; Dodou, D., de Winter J. C. F.
- Completion rates and non-response error in online surveys: Comparing sweepstakes and pre-paid cash incentives...; 2014; LaRose, R., Tsai, H. S.
- Beauty is more than screen deep: Improving the web survey respondent experience through socially-present...; 2014; Casey, T. W., Poropat, A.
- Virtual research assistants: Replacing human interviewers by automated avatars in virtual worlds; 2013; Hasler, B. S., Tuchman, P., Friedman, D.
- Compared to a small, supervised lab experiment, a large, unsupervised web-based experiment on a previously...; 2013; Ryan, R. S., Wilde, M., Crist, S.
- Comparison of web-based versus paper-and-pencil administration of a humor survey; 2013; Wang, C.-C., Cheng, C.-L., Cheng, Y.-Y., Liu, K.-S.
- Does survey format influence self-disclosure on sensitive question items?; 2012; Kays, K., Gathercoal, K., Buhrow, W.
- Measurement invariance in training evaluation: Old question, new context; 2011; P., Gissel, A., Stoughton, J. W., Whelan, T. J.Clark, A. P.
- Color red in web-based knowledge testing; 2010; Gnambs, T., Batinic, B., Appel, Ma.
- Internet administration of self-report measures commonly used in research on social anxiety disorder...; 2010; Hedman, E., Ljótsson, B., Rück, C., Furmark, T., Carlbring, P., Lindefors, N., Andersson, G.
- Comparison of paper-and-pencil versus Web administration of the Youth Risk Behavior Survey (YRBS): Participation...; 2010; Denniston, M. M., Brener, N. D., Kann, L., Eaton, D. K., McManus, T., Kyle, T. M., Roberts, A. M., Flint...
- Factors affecting response rates of the web survey: A systematic review; 2010; Fan, W., Yan, Z.
- Psychometric properties of internet administered versions of Penn State Worry Questionnaire (PSWQ) and...; 2009; Zlomke, K. R.
- Web-based measurement: Effect of completing single or multiple items per webpage; 2009; Thorndike, F. P., Carlbring, P., Smyth, F. L., Magee, J. C., Gonder-Frederick, L., Ost, L. G., Ritterband...
- From paper to pixels: A comparison of paper and computer formats in psychological assessment ; 2008; Naus, M. J., Philipp, L. M., Samsi, M.
- Personalized salutation, power of sender and response rates to Web-based surveys; 2007; Joinson, A. N., Reips, U. -D.
- Computer-assisted questionnaires may facilitate collection of quality-of-life (QOL) data: At a cost; 2006; Smith, Ad. B., Velikova, G., Wright, E. P., Lynch, P., Selby, P. J.
- Exploring users' attitudes and intentions toward the web as a survey tool; 2005; Huang, H.-M., Liaw, S. S.
- Do print and Web surveys provide the same results?; 2004; Huang, H.-M.
- Humanizing self-administered surveys: experiments on social presence in web and IVR surveys; 2003; Tourangeau, R., Couper, M. P., Steiger, D. M., de Rouvray, C.
- Using pencil and paper, Internet and touch-tone phones for self-administered surveys: does methodology...; 2003; Knapp, H., Kirk, S. A.
- Using touch screen audio-CASI to obtain data on sensitive topics; 2001; Cooley, P. C., Rogers, S. M., Al-Tayyib, A. A., Ganapathi, L. F., Willis, G. B., Turner, C. F.